"...For the small businesses often associated with the mixed-use building type, using the shopfront to its fullest potential is the best way to advertise. There are very simple design elements that make a significant difference in the impression a shopfront makes..."
Read moreDetails: Lintels →
"...A lintel is a horizontal structural member (such as a beam) over an opening, which carries the weight of the wall above it. Lintels are usually associated with windows, though such structural members apply to any weight-bearing element or elements over an opening in a wall. They serve as much of an aesthetic purpose as a structural one. Lintels give a visual representation of how the load of the wall is carried across a window opening and down the walls on the sides..."
Read moreDetails: Signage →
"...Signage can refer to many advertisements, both in location and in type that a building may have. There are six types of appropriate signage: a signage band, a blade sign, an awning band, a window logo, a postal number, and a memorial plaque. These six types cover the range of signage scales necessary for advertising to different modes of transportation or circulation..."
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